E-marketing | Electronic Marketing Benefits

E-Marketing is the marketing side of E-Commerce, it consists of company efforts to communicate about, promote and sell products and services over the Internet. That could be interpret as follows: E-Marketing is the marketing side of E-Commerce, consisting of work from company for to communicate something, promote, and sell goods and services over the internet.


Electronic marketing is a process planning and execution of an idea or thought-provoking concepts, pricing, promotion and distribution. Marketing can mean more simple i.e. the development and maintenance of mutually satisfying relationships between companies and consumers.

Nowadays marketing has evolve in line with technological developments. The activity of marketing becomes more widespread with the internet. The use of the internet and the existing facilities in the internet to do the activity of marketing known as e-marketing.

Components of E-marketing

E-marketing is one of the components in e-commerce with the special interests by marketers, i.e. the strategy-making process, distribution, promotion, and pricing of goods and Services to the market share of the internet or through other digital equipment.

Meanwhile, e-marketing is the use of data and electronic applications for planning and implementation of the concept, distribution, promotion, and pricing to create exchanges that satisfy the purpose of the individual and the organization.

The profits that can be given with the use of this E-marketing for the company are:

• Capable of reaching a range of consumers in an environment that has not been fill by competitors.


• Target is consumers who have been divide into groups and develop a sustainable dialogue.


• Business Transactions electronically and with lower cost. E-mail and data files can be transfer to the consumers select or all consumers in a matter of seconds.


• Line sales process directly from the manufacturer to the user without having to pass through the classic distribution lines.


• Can add products to be market quickly and make changes in the plan of sales very quickly.


• Track sales activities that are already going on, the steps and the results obtain.


• Can supervise competitors


• Creates a dialogue between companies with consumers


• Can distribute programs and information on products via E-mail or file transfer.

Advantages that can be provide by the use of E-marketing for companies are:

• Able to reach many consumers in an environment that has not been met by competitors.


• Target is the consumers who have been divide into groups and develop a continuing dialogue.

Meanwhile, E-marketing is the use of electronic data and applications to the planning and implementation of the concept, distribution, promotion, and pricing to create exchanges that satisfy individual and organizational goals.